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Next Top Model
A 360 campaign. On Air, Online, & Print

Britain & Ireland’s Next Top Model
Project Overview  (Phase 1: The Judges)

I created the concept behind this 360 cross-media campaign based on fashion’s most iconic space – the magazine front cover. This concept was the basis for all promotional media On air, Off-air and Online. The 60 second new season promotional video presented the judges behind the scenes as they prepared for their close up on the cover of the BINTM magazine.


The video was an exciting build up to the cover and it’s strap line  ‘New season, more style, tougher judges’. Off air digital six sheets were created replicating this promo’s endboard. Online we created a fully immersive digital magazine to provide a second screen experience supporting the show, the first of which was presented as the ‘The Judges edition’

concept, creative lead, design

Season launch 60″ promo

Britain & Ireland’s Next Top Model
Project Overview (Phase 2: The Models)

The judges chose a model for digital magazine cover each week and the users voted for or against this choice. Users wanted somewhere to judge the photos of the girls at their own leisure, the magazine provided that. We presented nationwide polls and each model’s expanding look book week on week.


I produced mini videos of each model posing for their profile page in the magazine. We used social plugins and a dedicated ddashboard to create a hub for all online discussion about the show.
The magazine was a success and garnered over 250k readership through the season.

concept, art direction, video direction, design.

BIMA Award entry