Dracula, one of the most anticipated shows on Sky Living, was set in the heart of 19th century London and ‘The Inquisitor’ newspaper was a prominent feature in the show. This newspaper format was used to create a rich and engaging second screen experience for fans to immerse themselves in scandalous stores, conspiracy tales and mysteries surrounding Dracula. I was the creative lead and designer on this project, working collaboratively with developers, editors, and the on-air and strategy teams.
I also worked with external bloggers specialising in 19th century journalism and advertising in order to tap into the eccentricities of that era. The site was socially equipped with a feed from it’s dedicated Dracula pinterest board and enabling all content to be shared across the social landscape.