I was the creative lead across the digital strand of this integrated campaign and worked collaboratively with the developers and on-air, design and strategy teams.
It celebrated the launch of Glee making Sky One its exclusive home in the UK. The aim of the site was to create a one stop shop for everything Glee integrating online, social and live regional glee event activity.
We worked with Twitter to make this it’s first advertising campaign to launch with promoted trends in the UK, garnering over 20k followers a record for a show across all sky channels. The website hosted the ‘Gleekly’ fanzine show, right after each episode on air and with over a million unique views the site held the record at the time for the most successful Sky site ever.