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Sky Guidelines
Brand governance across the Google estate

Project Overview

Sky’s presence on YouTube was to be given a brand overhaul and I was the Art Director tasked with creating a guideline document for all online editors and designers to adhere to. I worked with the google team to ensure all content was delivered within the Sky’s brand rules and the capabilities of the YouTube platform across all devices.


During this overhaul I created a concept proposal for ‘Sky Firsts’ a campaign showing the first episodes or iconic scenes of season premieres on YouTube. I worked closely with Google and Sky developers and the Sky Firsts campaign team to produce this proposal for Sky’s first YouTube app.

concept, art direction, design